ONLY BRAND HOUSE
IS HIRING, AND...

STRANGELY POISED

EMAIL MARKETING SPECIALIST ROCK STAR WITH *12 YEARS OF RELEVANT EXPERIENCE* DECLARES THROUGH A LIE-DETECTOR, THAT HIS DERANGED ENERGY LEVELS AND UNHINGED OBSESSION WITH PERFORMANCE AND DATA IS NOT IN ANY WAY, SHAPE OR FORM BOOSTED BY

ILLEGAL DRUGS 


Morten-Spindler-300-rund
Dear friend

My name is Morten Spindler, and I have almost *40 years of broad marketing experience...

But for the past *12 years I have worked double time on a passion so strong that it can wake me up in the middle of the night with the sheets soaking wet, and a freight train of thoughts on how to make better...

Email marketing and automation

So powerful is my 🔥 down below for this craft, that I've spent a good portion of my precious spare time running a succesful paid membership club and published 49 issues of Denmarks ONLY ever printed monthly magazine about the subject in the years 2015-2017 and 2019-2022.

Anyway, with all those years of experience, there is no way to hide my ONLY weakness:

I have seen 56 lovely summers.

I'm kidding. Like anyone else, I have weaknesses – but my age is not one of them.

In fact.

I can assure you that I will last longer in the job than anyone else in your stack of younger applicants—provided that you can and will feed my ever gnawing hunger for challenges and thirst for strong coffee...

1)

Why would I like love to join the team and take on this task as CRM Responsible at ONLY BRAND HOUSE?



1) PROFESSIONALLY

First and foremost, my profile fits your job description like a glove; therefore, I am sure I can significantly improve your performance with emails...

...and...

...if there's something I'm more passionate about than the discipline of email marketing itself, it's moving the needle and achieving ambitious sales goals with my efforts.

2) SOCIALLY

It means a lot to me to be in a company culture where socializing is not just something you talk about but is also something you actively facilitate. Several reliable sources say we are also a good match here.

3) THE PRODUCTS

I can sell anything when I need to. I am flexible that way. But it's much cooler to sell products you like - and I've been lucky enough to do that most of my life, especially at Trendhim since February 2021.

In the same way, I am hopelessly in love with the products from ONLY (and, by the way, several other Bestseller brands. In fact, I can't remember the last time I bought clothes from other companies than Bestseller.)

🥰

2)
Why am I qualified the number one mostestly best qualified email warrior in Denmark for this position at ONLY BRAND HOUSE?

– both in the short and the long e-mail run!

The most obvious...

I have crafted hundreds of email automations, lead gen and sales campaigns in dozens of niches for just as many lists with millions of recipients – grossing over 150 million DKK.

Of course, the most relevant example is my current job at Trendhim.

Here, it's quite normal to send out 20-30 emails and create 1-2-3 segmented campaigns per month. And we have several hundred thousand subscribers in 33 countries look for our emails in their inboxes, read them and look forward to buying from our emails – that (by the way) are produced in 17 different languages and contain an even more varied mix of currencies.

I have technical insight into many different platforms and systems...

At Trendhim, we use Asana, Magento, Figma, Adobe Creative Suite, Content Stack, Smartling, Customer-io, ChatGPT, Amplitude, Nuclino and many more.

But more importantly, I can quickly get the hang of new apps, systems and workflows.

I also have extensive experience in picking the fruits of the low-hanging sale while cleverly and cunningly working behind the scenes to nurture and ripen the fruits hanging a bit higher.

The key...

Is relationship-building.

I love to convert buyers into customers. And just to clarify my view on this...

  • A buyer is someone who just happens to buy from you 1 time, which is not bad per se.
  • Whereas, a customer makes a custom of buying from you repeatedly.

We can talk more in depth about the subject when we meet.

Also, check out my CASES below ⇣

I also have an obsession with copywriting and sales psychology.

My need for knowledge about everything relevant to an email marketer is so intense that I easily spend 10-20,000 DKK per year acquiring know-how from experts around the world.

And it's not just passive scrolling through theoretical stuff.

I only follow people who walk the talk – and I always implement something concrete from those learnings into campaigns and split tests, just ask Kenneth at Trendhim.

In contrast to most other hopeful applicants who (in vain) will apply for the job at ONLY BRAND HOUSE, I have a very particular set of skills... Skills I have acquired over a very long career. Skills that make me a dream come true for any CRM-team...

And that skill can be described with one word:

Empathy.

I can put myself in the shoes of my target audience and figuring out...

  • what keeps them awake at night,

  • what they daydream about the next day, and

  • how it can be used to sell good products to them with a message that strikes right into their pains and dreams.

Am I the only one who can do that?

Of course not.

But I dare you to find anyone, who has studied it more.


3)

Let's talk about examples of work that I am proud of – this is just a taste of the samples I can unleash, but I'll leave you wanting more   c'',)


It’s funny because I am quite proud of a test project I did in December 2020 as part of another job application for a similar job at Heymedia in Aarhus.

CEO Mark Yuen told me:

»Your application really impressed us, and your test-project was in the top 2, maybe even top 1 of the ones we received«.

However, I accepted a position at Trendhim, which I do not regret because this has been (and is) a workplace where one can dive into the target audience and develop long-term strategies and workflows that gradually become more and more effectful.

I see the same potential at ONLY BRAND HOUSE...

CASE 01
300+ MIO KR. WEBSHOP
TRENDHIM.COM

NB: I still work for Trendhim, and what I can disclose is of course limited.

SHOW THE TRENDHIM CASE ⇢
HIDE THE TRENDHIM CASE ⇠

PROJECTS

Below are some of the projects that I have completed since February 2021. Several of them with me as the prime mover - but of course, in close collaboration with the rest of CRM, Marketing and other teams in the house.

  • Several large giveaways (lead gen campaigns) in 17 languages and 33 countries.
    • Throughout 2021, we thus increased the number of readers on the list by around 100%
  • Initiation of 9 strong, converting automation flows.
  • Noticeable boost in revenue with emails.
  • Marked improvement in the quality of both design and content.
  • From 1-2 weeks to 7-30-60...
    • In january 2023, I was tasked with making the production of broadcasts more sustainable and less stressful for the team...
      We were only 1-2 weeks ahead when I started the project - sometimes less. We are now always:
      • 7 days ahead with scheduling
        • Often 14 days
      • 30 days ahead of starting production
        • Currently, it is 50 days
      • 60 days ahead with planning
        • When I went on summer vacation on the 4th of July, we had just finished planning all the broadcasts for September.
  • Change from messy production flow in Google Docs, Photoshop, Google Drive, etc. to producing everything in FIGMA (incl. automated language versioning of text on images), where emails are written and designed in an almost 1:1 natural visual look.

- I am looking forward to showing more from Trendhim and elaborating on everything when we meet.

CASE 02
WEBSHOP AND PHISYCAL STORE PHYSICAL STORE WITH KITCHEN UTENSILS
KØKKENFREAK

I helped build a strong storytelling concept and marketing strategy that lifted Køkkenfreak from "fighting for survival" to thriving, expanding and moving to a better location in the city center and living off their hobby instead of running in a hamster wheel.

SHOW THE KØKKENFREAK CASE ⇢
HIDE THE KØKKENFREAK CASE ⇠

METHOD:

  • Infotaining videoer, der giver god interaction på SOME.

  • Retarget Lead ads to THRUHPLAYS where we collect emails with a promise to get tips on maintaining kitchen equipment.

  • and from there sell them products online and sell them on visiting the physical store.


Here are a few abbreviated samples of emails from Køkkenfreak's welcome series:

case_01_email1

case_01_email2

case_01_email3


Her er Line/Køkkenfreak's anbefaling til mig på Facebook

line_fb


CASE 03
YOGASHALA & TEACHER TRAINING
TANJA SOFIE

I helped my ex-wife (and I am still helping her) grow her 2 yoga businesses from a turnover of approx. DKK 350,000 in 2013 to around DKK 1.5 million in the last 12 months before the Corona lockdown in March 2020.

During Corona, she cut back on the business and costs – turnover is lower now – but with a significantly better contribution margin.

SHOW THE YOGA CASE ⇢
HIDE THE YOGA CASE ⇠

METODE:

  • Two strong email automations and dozens of campaigns with a total of more than 365 emails to different lists and segments per year.

The best selling automation was simple and had no segmentation, zero ninja tricks. Just good craftsmanship and knowledge of the market.

Website and landing page have helped lift the sales task together with emails (no, it's not particularly yoga-like and not even particularly pretty - but we easily beat all competitors in DK in terms of sales):

https://alt-om.yogauddannelsen.dk

https://yogauddannelsen.dk

Tanja-Sofie-Yoga-11

E-mail automation (Yogauddannelsen)

At least 1 email a day, some days 2

PLEASE NOTE: The Call To Action is not visible on these web links because it is dynamically inserted into the footer depending on the current offer she is running.

1)
https://heartofyoga.simplero.com/mailings/TRedMzk5dsWeN114LcNmDuug

2)
https://heartofyoga.simplero.com/mailings/zM6kT67q3CpRvUGb7DnZ7KGg

3)
https://heartofyoga.simplero.com/mailings/ji7GE5C1JdYKa4M8KcrMMsFc

4)
https://heartofyoga.simplero.com/mailings/42jvwEm2HUTq96RpcCiN9keu

5)
https://heartofyoga.simplero.com/mailings/YyZKPhvM9BSucBq86fSDhXHg

6)
https://heartofyoga.simplero.com/mailings/BxAffphuWF1vqHTJ8ZqpY4XX

7)
https://heartofyoga.simplero.com/mailings/jXqi8PwtTkJMzgEXcXQEnHwP

8)
https://heartofyoga.simplero.com/mailings/BWjd98CmWKkAkbLLs3gdxP2w

9)
https://heartofyoga.simplero.com/mailings/ywBA1ZiG1gSmCdz51nbUTwgD

10)
https://heartofyoga.simplero.com/mailings/idxemHZcvJwVSzGFwwTXNjZe

11)
https://heartofyoga.simplero.com/mailings/PWKAbfK4jXzHpJKHQraoTxtD

12)
https://heartofyoga.simplero.com/mailings/PWKAbfK4jXzHpJKHQraoTxtD

13)
https://heartofyoga.simplero.com/mailings/qVAXT8egSUQ2Nm6KRVs4bs3c

14)
https://heartofyoga.simplero.com/mailings/kSWHWEf2AtZw9rrP9SctEiUC

 15)
https://heartofyoga.simplero.com/mailings/fsH8Ri1ja7F4S5cy1B25J2iA

16)
https://heartofyoga.simplero.com/mailings/zmjsZptK27oCs3z3ExiXu4ao

17)
https://heartofyoga.simplero.com/mailings/s4CZVm7LouJ12fSXsyDqhcE5

18)
https://heartofyoga.simplero.com/mailings/LoSD4Bq6eBtGnZTMuV3CUdmA

19)
https://heartofyoga.simplero.com/mailings/H3w9eA2dd77cKvfQabjQNsWk

20)
https://heartofyoga.simplero.com/mailings/1qqYrRcqBjngHnf9xLCy5JxU

21)
https://heartofyoga.simplero.com/mailings/KU4iigi54Aq8bakwhrssau1b

22)
https://heartofyoga.simplero.com/mailings/FNLBkbrkzBG8Q6LirfKf3D4F

23)
https://heartofyoga.simplero.com/mailings/M9egdciFjpLjwHiX7LFU1DxD

24)
https://heartofyoga.simplero.com/mailings/WauWmZ63SjZGRcaASWaFzLrv

25)
https://heartofyoga.simplero.com/mailings/TGtpZNb6zdAY4KS7C4eBw4P1

26)
https://heartofyoga.simplero.com/mailings/7DrfR2pHDSkRdYPZCtuNUQ17

27)
https://heartofyoga.simplero.com/mailings/ed8Ngiwnn39yHAuGHzkeHcmR

 28)
https://heartofyoga.simplero.com/mailings/dQdhnGnqkRdeWneDbZ3Xvnsb

29)
https://heartofyoga.simplero.com/mailings/SQFgqYa5t3qVYzsjpmD5kNQB

30)
https://heartofyoga.simplero.com/mailings/JBYsTjL1grUGzMqL8Qd94nyC

31)
https://heartofyoga.simplero.com/mailings/JBYsTjL1grUGzMqL8Qd94nyC

32)
https://heartofyoga.simplero.com/mailings/qnXNuahZJkXht9w8nociVeFz

33)
https://heartofyoga.simplero.com/mailings/T3yksxyJBx1vEyJNRPQ8sCBv

34)
https://heartofyoga.simplero.com/mailings/hghR24S71ZznTn4f4NMDafSG

35)
https://heartofyoga.simplero.com/mailings/51MDgmHoPZpEFsR9xUkNQBYz

36)
https://heartofyoga.simplero.com/mailings/ixAc4kUkxjApLj3xLWZPjSB5

37)
https://heartofyoga.simplero.com/mailings/wkkwjWgVPWR1K87WV9eZFLm1

38)
https://heartofyoga.simplero.com/mailings/1rfnTiWzjCHWf5bURES2VyUa

39)
https://heartofyoga.simplero.com/mailings/e9vtgkFfJgQPt74ZnMmTfSgS

40)
https://heartofyoga.simplero.com/mailings/1oQCyc33NqPZ23ABqErsAsth

41)
https://heartofyoga.simplero.com/mailings/hBZhHFNCkNxX3JawjVHmDf3q

42)
https://heartofyoga.simplero.com/mailings/XQuhziNLzPjoPQX2F1hssh6V

43)
https://heartofyoga.simplero.com/mailings/P2YhxdfqXrRtLarGn4oF9fZZ


This was the first of 2 large email series.

  • This has sold around 200+ seats
    • Price in 2022: DKK 37,987.
    • Number of seats sold in 2021: 23
  • FOR COMPARISON
    • Original price 2014: DKK 25,000.
    • Number of seats sold in 2012: 9

CASE 04
THE HOUSE BUILDER
BOVIK/VILLAFLEX/ARKHOUSE
DIT BYGGEPROJEKT

The conversion rate (from catalog to sales meeting) lifted from 5% to +20% and the cost of marketing reduced by a similar factor – making this perhaps the most successful email marketing project I have ever been in charge of.

SHOW HUSBYGGER CASE ⇢
HIDE HUSBYGGER CASE ⇠

When I built my first house in 2004, I converted the construction company to a client of my freelance agency and they ended up buying more from my business than the price of the house.

Anyway, when the financial crisis hit in 2008, they had to reinvent their marketing, so I built my first email automation which was a resounding success. We replaced a physical catalog with an electronic one, which customers received in return for subscribing to the email list.

RESULT: The primary objective was to convert website visitors to construction meetings, and as I said, it succeeded quite nicely. The conversion rate from building meeting ⇢ sale remained the same and most houses had a budget of DKK 3-4 million, some more.

The conversion rate (from meeting to paying customer) stayed the same, and this remains one of the highest-grossing email marketing projects I have ever participated in, with dozens of houses sold at an average of around 3-4 million DKK).

TAKEAWAY: Customers' primary fear was being taken by the nose by smart salespeople, which we addressed in email number 2.

A few emails from the series.

https://email.mortenspindler.dk/t/ViewEmail/i/AE79CB9C65F75FDA

https://email.mortenspindler.dk/t/ViewEmail/i/3711A305C2FFAB7C

CASE # 05
THE ONLINE TRAINER
ANNA BOGDANOVA

Exponential growth through intense email marketing campaigns on the other side of the wildest dreams for most email fans – one campaign sold online training worth DKK 5,500,000 in the spring of 2017 (to a list of circa 15.000 fans).

SHOW THE BODANOVA CASE ⇢
HIDE THE BOGDANOVA CASE ⇠


En af de dusinvis (hvis ikke hundredevis) af emails jeg skrev eller var med til at skrive sammen med Anna:

https://www.annabogdanova.dk/deliveries/1-MZHYCgvxrMK9VV


Et par små testimonials fra Anna:

https://www.mortenspindler.dk/anna-bogdanova

CASE 07
LEDERNE (FAGLIGT HUS) 

I wrote the best-selling campaign (*) ever for Denmark's largest »faglige hus« for managers.

(*) Until 2015

SHOW THE LEDERNE CASE ⇢
HIDE THE LEDERNE CASE ⇠

Landing page

I made copy and was part of creating the design.

korr_01_20140814


An email from the campaign:

I wrote all copy for the campaign.

This campaign was only sent out in Danish. Thus, it's shown here in its original language.

Emnelinie:  Må vi ikke godt sende dig på ferie?

Pre-header:  Nyhavn Rejser har foræret os et gavekort på kr. 50.000.

-

Når du anbefaler os, sætter vi en drømmerejse på højkant.

Udover rabatten, som du får på dit kontingent.

Hvad?

Får jeg rabat på organisationskontingentet og chance for at vinde en drømmerejse?

For at anbefale en ven til Lederne?

Ja, den er god nok:

For hver eneste ven, du anbefaler, får du:

  • 1 lod i konkurrencen om 1 stk. rejsegavekort til Nyhavn Rejser på kr. 50.000,-.(Flere venner = flere lodder)

For hver eneste af dem, som bliver medlem, får du derudover:

  • 3 måneders gratis organisationskontingent (værdi op til kr. 517,-).


Sådan her gør du…

Anbefal lederne >>

Til en ven, eller flere.

Resten klarer vi.

Dine vinderchancer er store.

Vores erfaringer viser, at 80% bliver medlem, når de er blevet anbefalet af en ven. Det betyder, at rabat på kontingentet er så godt som sikkert. Så mangler du bare at anbefale så mange, så det kun kan blive dig, der vinder rejsegavekortet.

100% vindere.

Alle vinder her.

Når du anbefaler og Lederne vokser.

Jo flere medlemmer, jo bedre service kan du få – som medlem, og når vi er mange, kan vi kan lettere få fede sponsorpræmier til dig.

Som fx. et rejsegavekort på 50.000,- til Nyhavn Rejser.

Giver det mening?

Så skynd dig at anbefale her >>

Venlig hilsen

John Doe
Salgs- og marketingchef


PS!
Vi vil elske at det bliver dig, som vi sender på en drømmerejse.

Så kig dine kontakter igennem, og skynd dig at anbefale os til dem, som du tænker bør være medlem. 

Vil du på en drømmerejse?

Anbefal her – og vind >>


 

5)

What I do to keep developing myself

  • TEACHING VS. STUDYING

I learned early on from studying and teaching KARATE that teaching others will force you to develop your skills much faster and more efficiently than just studying.

EXAMPLE 1: In 1996 I started a division in MacPartner, educating our Mac customers in many different areas, such as Adobe's design applications—I ran this division until 2003 alongside doing all the marketing.

EXAMPLE 2: From 2015-2017 and 2019-2022 I have teached more than 150 small entrepreneurs paying me 599 DKK a month to be part of my email marketing tribe in which I also published (and wrote) a monthly printed 16-20 pages newsletter about... Email marketing, copywriting, automations and more.

EXAMPLE 3: In Trendhim I have facilitated monthly inspirational meetings in the CRM-team, where we deep dive into the teachings of a printed email marketing magazine that we pay for. These sessions have sparked many great selling ideas.

  • WRITING VS. READING

morten_red_500I read every day, at least 30 minutes, but often more, prefereably non-fiction, since there are so many things I want to learn.

But even more important to me, is my daily writing routine – I write AT LEAST one email to my own list every day—typically 400-900 words. This is non-negotiable. I often write 2-3-4 (or more) emails to other lists as well.

I find writing to be even more developing than reading.

(And yet, I can't tell you how many copywriters I've met, who tells me they only write when they feel inspired.

  • RECORDING VS. LISTENING

Every time I'm walking the dog or driving my car, I have some kind of audio program or book in my ears. Could be Seth Godin talking about marketing. Or Dan Kennedy about productivity and copywriting. Could be something else, but I make sure to do this for at least 30-60 minutes every day.

But again, as with teaching and writing, I find it even more developing to do my own audio recordings, so almost every day I record myself talking about some the same subjects—to my students or for myself.

  • REPETITION VS NEW

One thing I've noticed, is that people like to buy hundres of books, courses and audios about marketing or whatever interests them—but they only go through a small fraction of it, and almost never more than once.

I prefer to read ONE good non-fiction book (or listen to it) 10 times instead of flying through 10 books.

For example... I am studying the Ukrainian language, and one of the ways I study is by listening to a Ukrainian Language podcast that currently has 200 past episodes. Yet, after 6 months of intense listening, I am still at episode 20.

Why?

Because I listen to each episode 10 times.

  • EMPLOYEE VS. SELF EMPLOYED

I've learned many things from being self-employed, certainly stamina, and resilience to crises.

But for the great and many years ahead of me, I wish to be part of a team that I can inspire and be inspired by.

  • PLAYING AND SINGING VS. LISTENINGmorten_guitar

Since I was a boy, I have been playing the guitar and singing. I loved many of the great American and English singers of my time, but even more so, I loved to »be them« myself – so I learned to play the guitar.

Besides from being the main driver in learning English faster than most of my friends in school, singing and playing the guitar has been a life long therapy for me.

 

⇣  CV  ⇣


EXPERIENCE HIGHLIGHTS

  • Over the past 12 years, I have written and sent out well over 5,000 commercial emails, executed extensive and numerous email campaigns in dozens of industries for large and small customers, among (many) others:

    • Trendhim

    • Comwell

    • annabogdanova.dk

    • Peugeot

    • Lederne

    • Villaflex byggefirma

    • Yogauddannelsen i Århus

    • Fearless Email Warriors
      – from 2015-2017 and again 2019-2020 over 150 different entrepreneurs have subscribed to my paid printed monthly newsletter about email marketing, the latest version from december 2020 being # 36

    • Originally trained graphic designer (knows Adobe CS well)

    • Worked with Email Marketing and automations in many different industriesd/niches.

Platforms, software etc (experience):

  • Email marketing:
    Active Campaign
    Customer
    Simplero
    Email Platform
    MailChimp
    Ubivox
    Apsis
    Campaign Monitor
    and more

  • SoMe/ads

  • Google Ads

  • Building quizzes quiz
    – 4 days course in Austin Texas 2019: Ryan Levesque/Ask

  • Design:
    Adobes  Creative suite (Photoshop, Illustrator, Indesign, Dreamweaver, Premiere Pro, Audition and more)
    Figma

  • Zapier

  • Admin:
    Microsoft office apps
    Google office apps
    Apple office apps

  • and many more


JOBS CHRONOLOGICAL

Feb 2021—nu
Trendhim.com

Still active in service ;-)

Here we have fun with table tennis for a Friday bar...

IMG_3525


Jan 2014—now
tanjasofie.dk, yogauddannelsen.dk, heartofyoga.dk

Marketing/Email marketing, Copywriting, Automations, Campaigns etc.

Aug 2018—may2019
simplero.com
(All-in-one online marketing-platform)

Email marketing, copywriting in English + Danish.

heli


March 2017—sept 2018
annabogdanova.dk

Marketing/Email marketing, Copywriting, Automations, Campaigns etc.


June 2015—now
mortenspindler.dk 
Self employed, Marketing.

(Byggebranche, ejendomsmægler, webshops, b2b oma)

Fearless...

fearless_orderbump.jpg


Feb 2014 - June 2015
Klitsgaard & Co.
(50% owned by Bigum & Co.)

Email copywriter/marketing koordinator

Jan 2014 - feb 2014
Pharma Nord (medicine)

Web koordinator, only short time because I was headhunted for Klitsgaard & Co.

2003-2013
Spindler
Self employed marketing bureau.

1996 - 2003
MacPartner Middelfart

Sales, Marketing, Support and courses/education.

1988-1996
Mich jobs (graphic design, marketing, sales)

1984-1988 Graphic design education (Vestfyns Avis/Bogtryk).

canyon

Looking forward to meeting you guys!

underskrift_kort.png
Morten Spindler
Frydenlund 80, 7120 Vejle Ø
+45 40 37 92 95
morten@spindler.dk
https://www.linkedin.com/in/mortenspindler/